VALUATION CORP. MOSCOW, RUSSIA

E-mail: ocenka-co@mtu-net.ru   phone:+7 495 9993419  fax:+7 495 4666654

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  • -buildings and structures
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  • -shares
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• Intellectual property:
  • -patents
  • -trademarks

• Purchase and sale of property
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• Revaluation of fixed assets
• Registration of mortgage
• Assessment of damages
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  the territory of Russian Federation
• Insurance

THE VALUATION CORP. CONDUCTS BRAND VALUATIONS IN MOSCOW AND OTHER RUSSIAN REGIONS

A trademark is a designation placed on a product (or its packaging) by a manufacturing or trading firm in order to identify the product and its manufacturer (seller). Trademarks are classified into word marks (a combination of letters, numbers, surname), pictorial marks (drawings, graphic symbols, color combinations), three-dimensional marks (product or packaging shape), etc. A trademark is an item of industrial property, which performs the function of quality guarantee and an advertising medium for the product. 

Obviously, the most important characteristics influencing the valuation of a trademark are its commonness, recognition, and consumer confidence enjoyed by the products or services bearing the trademark. In the long run all these characteristics determine product sales, the company’s profits and the value of the trademark itself. In many cases the value of a well-known trademark can exceed the value of all tangible assets of the company and can be a powerful tool in the competition for consumers.

When valuing a trademark, the appraiser will need a lot of sufficiently detailed information on the trademark owner (or user) and specific aspects of the manufacturing and sale of the products bearing the trademark. It is the financial data characterizing sales volumes, owner’s profits, trademark maintenance and support expenses, potential for growth of sales and market expansion that determine the current value of the subject trademark.